About Robert A. Murphy
“There are only two ways to live your life. One is as though nothing is a miracle. The other is as though everything is a miracle.”
– Albert Einstein
I’m a married, 30 something living in San Francisco. I spend my time eating well, getting together with friends, exploring new ideas and places, and reading wide into a variety of subjects. I love to learn and consider new ideas.
My professional goal is to help businesses realize their voice, understand the rich emotional world of the customer, and use these insights to forge a bond with the customer. There are almost limitless ways to collect and interpret quantitative data, which can reduce a customer experience to a metric. Qualitative insights help businesses look directly at the emotional and cultural needs present in an individual, segment, or industry. As both a business and customer advocate, I help content creators listen to their customers and develop strategies for forging stronger bonds with those customers.