This is a brilliant piece of advertising that really gets to the core of the gaming experience.
That said, I’m not a gamer.
It is interesting, this notion of game and play. When we remove the images of weapons and armor and photo-realistic sports cars, this play is a deeply consuming activity in a format that is difficult to disengage from reality.
Our minds have not evolved to see the images in play as not “real”. We are the subject attacking the object, the one surviving the conquest. This is play as in that of childhood, of practicing for the real thing. But the practice involves elements that feel and look real.
So when one comes home from a busy day and plays, the play is both cathartic, “real”, and practice.
I once read that the Master Chief character in Halo was intentionally obscured in order to allow for the player to impose their image into it’s place. You are there, you are experiencing. And then you turn it off.